In a whirlwind of excitement, BLACKPINK’s Rosé and Jisoo have captured global attention during Super Bowl 2026, marking a historic moment for K-pop. Rosé made headlines as the first K-pop artist in a Super Bowl commercial, while Jisoo’s Pokémon partnership hints at an exclusive merchandise line.
The Super Bowl, held at Levi’s Stadium in Santa Clara, California, was not just a sporting event but a cultural spectacle, highlighted by Bad Bunny’s groundbreaking halftime show. As the world tuned in, BLACKPINK members added a unique flair to the night, drawing fans’ eyes and sparking conversations across social media platforms.
Rosé’s presence was electrifying. Dressed in coordinated denim with her sister, she arrived early, igniting anticipation among fans. She was seen sharing moments with celebrities like Mr. Beast and Brazilian singer Ludmila. Her energy was palpable, especially as she enjoyed Bad Bunny’s music on her way to the stadium.
In a monumental move, Rosé starred in Levi’s commercial, marking her as the first K-pop artist featured in Super Bowl advertising after a 20-year hiatus. Her role as a global brand ambassador for Levi’s solidifies her status in the fashion industry, transcending her musical career.
Jisoo also made waves, appearing in a Pokémon commercial that celebrated the franchise’s 30th anniversary. This partnership will evolve into her exclusive merchandise line, showcasing her exceptional talent and global influence. Jisoo’s connection with audiences is undeniable, reflecting her ability to resonate across diverse platforms.
Meanwhile, Lisa returned to Thailand after filming in Indonesia and was announced as the global ambassador for Shiseido. Her campaign for the Ultimune serum underscores her growing influence in the beauty industry, with Shiseido’s president praising her embodiment of the brand’s ethos.
Adding to the excitement, BLACKPINK recently released individual visual posters for their upcoming mini-album, Deadline. These striking visuals have sent fans into a frenzy, further amplifying anticipation for their much-anticipated comeback.
The buzz around BLACKPINK’s involvement in the Super Bowl and their individual projects has created a cultural moment that resonates globally. As fans eagerly await new music and merchandise, the group’s impact on the entertainment landscape continues to grow, solidifying their place at the forefront of pop culture.
With each new development, BLACKPINK proves they are not just a musical phenomenon but a cultural force that shapes trends and engages millions worldwide. The excitement surrounding their future endeavors is palpable, leaving fans eagerly anticipating what comes next.